Case study · Brand activation · AR
Mapfre XR: a fast, public-facing AR layer for engagement and training.
An XR activation designed to translate abstract insurance and safety concepts into interactive visual moments that are easier to explain, remember and share.
Brand XR works when the interaction is immediate.
Mapfre XR focuses on fast comprehension: the user should understand what to do, see the visual payoff quickly and connect the experience back to the brand or training objective.
The project uses AR as a practical communication layer — less about novelty, more about making a concept visible and interactive in a controlled public context.
What mattered technically
The work required lightweight interaction design, reliable device behavior and media that could communicate the value of the activation without needing a long onboarding flow.
Why it fits TotemXR
It demonstrates the studio’s ability to build practical XR for brands: clear interaction, polished visuals and deployment choices that respect the realities of events and public use.
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