Case study · VR brand activation
Europcar VR Basket: a fan activation delivered in under 10 days.
For Europcar’s activation zone at Roig Arena, fans stepped onto a virtual center court and competed in a free-throw challenge tied to Valencia Basket match day.
Fast turnaround, real crowd, memorable brand interaction.
Europcar is an official sponsor of Valencia Basket. For their activation zone, they wanted fans to do more than see a logo: they wanted a competitive moment people would remember before returning to the match.
We built a VR basketball experience where visitors stood at center court inside a digital replica of the stadium and shot free throws in virtual reality. Fans competed against each other, top scorers won exclusive Europcar prizes, and the activation turned waiting time into a playable brand memory.
What mattered technically
The brief required a stable event build, quick onboarding, clear scoring feedback and reliable headset operation for a high-throughput public environment. The experience had to feel immediate: put on the headset, understand the court, shoot, score, compete.
Why it fits TotemXR
This is exactly what real-time 3D makes possible for brands: a fast, immersive activation that can be delivered on a tight deadline and still create a moment people talk about after the event.
Media gallery
Fans, gameplay and brand proof.
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